Bodog finishes top in New Year study

A study published last week by independent consultant Josh Apiafi has found Bodog to be the strongest online gaming brand on Google ahead of others including 888, Bet365, Betfair, Bwin, Ladbrokes, PaddyPower, PartyPoker, PokerStars and William Hill.

The research used the Google Alerts service and noted the number of articles generated daily throughout December containing the names of specific online gambling brands. Google Alerts is a service offered by the search engine giant that notifies users by e-mail or feed about pages published on the web containing words they may be tracking.

“When I saw this news pop up on the web, my New Year’s hangover cleared even before I finished my breakfast,” said Calvin Ayre, founder of the Bodog brand.

“We had a hunch since I first rolled out the Bodog brand and business model that we are considered interesting. But that’s only part of the story, we also stand for having fun and that’s what all people want, especially ones that gamble.

“Whether you’re into poker, blackjack, roulette or sports, people are looking for a thrill and all those companies trying to be all corporate are simply boring their own customers. It’s also why I don’t think online gaming companies should go public, the market expects you to be all corporate, which is boring so you end up losing your entertainment soul.

“The measurement method of this study is a very clever one too. Who can argue with Google? I am raising my glass now to another 15 years at the top.”



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