Live odds service launched by

Live Odds NewsOdds comparison website has launched a fully customisable live odds boxes service for sportsbook affiliates just in time for this summer’s World Cup from South Africa. stated that affiliates will not have to rely on payments from third parties as they will be able to use its service and earn through their own links and existing deals.

“The free service is as easy to use as uploading a banner,” said Sinead Lambert, Affiliate Manager for, which is owned by Bristol-based Invendium Limited.

“A webmaster can choose what they want to display including the bookmakers they want, the markets, the size and style of the box before grabbing the code and they are ready to go. They can be live within minutes.” revealed that offering live odds was previously unfeasible for a large section of affiliates due to the high costs associated with establishing such a service. In addition, many partners lost out due to losing control and lifetime earnings by using rigid third-party solutions.

“The new odds solution from is really the perfect match for my World Cup site,” said ‘Kate’ from

“It’s easy to integrate, simple to customise, offers clear reporting and, importantly, all referrals are shared.”

“Our own experience has shown us that displaying live odds by sportsbetting content enhances the quality of a site, keeps visitors on the site for longer and decreases the downstream to other affiliate sites,” said Richard Moffat, Operations Manager for

“We strongly recommend that, where there is sportsbetting content, there should be relevant live odds.”

“I’m amazed at the number of different solutions that the guys at have come up with already,” said Phil Hudson, Sports Affiliate Manager for

“From boxes that show everything you can bet on for a football team, basketball team or individual tennis player to a really nice daily horseracing box, to a wide range of solutions for displaying all the World Cup betting opportunities.”

“ has delivered a great product that is much in need within the sportsbetting affiliate industry,” said Bryan Kelly from

“Its platform is easy to use, has some great usability features and the integration is straightforward. The biggest asset is the transparency, in which information is made available. Going down the traffic share root is great but requires a big deal of trust, which it has provided in a clear and concise manner.”

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